This week’s Apple headlines; stunning iPhone performance, surprising iPhone 14 price, iOS always-on screen leaks, MacBook Pro questions, iPad OS delay, Microsoft’s Apple Silicon move, and more...
Every time there looks to be something to suggest the 13-inch MacBook Pro might be a good idea, reality knocks on the door. Even with a $200 discount mere weeks after its launch, the M2-powered laptop still feels isolated from the rest of Apple's macOS portfolio. I've taken a look at the middle ground the MacBook Pro is stuck in:
"Apple has kept this consumer-focused MacBook Pro around for at least another two years, sitting awkwardly between the consumers' MacBook Air and the professionals' MacBook Pro. It should deliver more performance than the MacBook Air thanks to the active cooling of the M2 chipset, but it still falls short of the M1 Pro and M1 Max in the 14-inch and 16-inch MacBook Pro models from 2021.
"It’s not uncommon for macOS to follow a few weeks after iOS, but the iPad software has always been updated on the same schedule as its iPhone sibling. Since iPadOS split from iOS in 2019, the two operating systems have arrived on the same day. [Bloomberg's Mark] Gurman says all of Apple’s software updates are running just a little behind schedule this year , but not drastically so.
"A DSP is a statement of intent for any ads business — let alone one like Apple, which has grown exponentially on the back of its decision to make it harder for companies to grow their own within its ecosystem. Indeed, a DSP is a core part of an ad tech stack for any company with designs on winning more media dollars. It’s technology, or more specifically software, that lets a marketer advertise with the help of automation.
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