Apple has released a free software update that will inject its first dose of artificial intelligence into its iPhone 16 line-up as the trendsetting company tries to catch up with technology’s latest craze.
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The AI infusion is supposed to transform Apple’s often bumbling virtual assistant Siri into a more conversational, versatile and colorful companion whose presence will be denoted by a glowing light that circles the iPhone’s screen as requests are being handled.
Other AI tricks still to come in future software updates will include the ability to create customized emojis on the fly or conjure other fanciful imagery upon request. Apple also plans to eventually enable its AI suite to get a helping hand from OpenAI’s ChatGPT when users want it. Because most iPhones currently in use around the world don’t have the computer chip needed for Apple’s AI, the technology is expected to drive huge demand for the new models during the holiday season and into next year, too. That’s the main reason why Apple’s stock price has soared 18% since the Cupertino, California, previewed its AI strategyThe run-up has increased Apple’s market value by about $500 billion, catapulting it closer to becoming the first U.S. company to be worth $4 trillion.
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