Apple launches News+ subscription service for $9.99 a month.
Roger Rosner, vice president of applications at Apple Inc., speaks about the new premium subscription tier to its News app on March 25, 2019.Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
Apple chief executive Tim Cook unveiled a bundled news subscription service on Monday that offers users access to more than 300 magazines, newspapers and newsletters and a promise not to let advertisers track what they read. The monthly subscription service aims to do for print media what streaming music services such as Apple Music and Spotify did for the music industry, which was struggling before the arrival of streaming bundles. The new service, called Apple News+, is $9.99 per month and offers something unique among news outlets — privacy. “We don’t know what you read, and we don’t allow advertisers to track you,” Roger Rosner, vice president of applications for Apple, said during an event Monday at Apple’s headquarters in Cupertino, California. Cook said that subscriptions to all of the 300 magazines and other outlets on offer would cost consumers $8,000 if bought individually. Apple News+ will include Sports Illustrated, New York magazine, Billboard and most every big title from the main publishers. It also includes daily newsletters such as The Skimm, and content from digital news outlets such as Vox, and certain articles from The Wall Street Journal and The Los Angeles Times. Tom Rogers, the former chief executive of the magazine publishing house Primedia who is now a tech and media entrepreneur, told NBC News that bundling along the same lines as music services is the answer to the sustainability problem facing the print industry business model. “Apple can get print there more easily” Rogers said. “Magazines were run over. Once you destroy a business model, it’s a lot easier to get people to agree to something that might give them a better path,” though he noted that bundling newspapers and magazines could confuse consumers.
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