Apple is embarking on a new health-focused initiative with the launch of the Apple Health Study, aiming to gather vast amounts of biomarker data and user inputs to understand the connections between sensor readings and overall health. The study, conducted in collaboration with Brigham and Women's Hospital, will focus on US citizens and utilize Apple's Research app for onboarding. This move reinforces Apple's commitment to health-tech innovation, following the integration of heart rate sensors into its AirPods and the growing popularity of wellness-focused features in its ecosystem.
Apple recently launched its first pair of wireless earbuds with an integrated heart rate sensor. Down the road, this convenience will reportedly arrive on the AirPods family, as well. The uber popular earbuds have already landed their hearing aid clearance, alongside a slew of new wellness-centric features.
There’s plenty of precedent for such work. Researchers at the University of Barcelona recently showcased how smartwatch data can be used to predict psychiatric illnesses and trace them down to genetic roots. Experts at Tampere University have developed a framework that can analyze the ECG readings from a smartwatch and detect signs of congestive heart failure with roughly 90% accuracy.
Apple is flexing its ecosystem muscle Apple’s health study simply builds atop an unprecedented strength of its ecosystem. There are millions of users out there who rely on Apple devices, such as the Apple Watch and iPhones, for keeping track of their heart activity, sleep patterns, and workouts. Apple says the study will broadly focus on “activity, aging, cardiovascular health, circulatory health, cognition, hearing, menstrual health, mental health, metabolic health, mobility, neurologic health, respiratory health, sleep, and more.”
HEALTH TECH APPLE STUDY BIO MARKER DATA WEARABLE DEVICES WELLNESS
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