Apple keeps falling behind while its biggest threat isn't Samsung or Google anymore

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Apple keeps falling behind while its biggest threat isn't Samsung or Google anymore
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Rado, a tech enthusiast with a love for mobile devices, brings his passion for Android and iPadOS to PhoneArena. His tech journey began with MP3 players and has evolved to include tinkering with Android tablets and iPads, even running Linux and Windows 95 on them. Beyond tech, Rado is a published author, music producer, and PC game developer.

This year Apple went out of its comfort zone consisting of iPhones, iPads and Macs. The Cupertino company released the, I'm quite certain this was a rush job, to try and keep up with the AI trend and please its investors., that was even more overdue, considering Meta already has a tight grip on the market by now, with far more affordable and complete Quest headsets. The perfectly well-roundedStill, Apple is the world's most valuable company with a market cap of over $3 trillion.

But back to current times – Apple was pretty late to develop its own mixed reality operating system and showcase a headset a while ago, and even open-sourced it recently for other companies to use and customize, making it the Android of the mixed reality world Smartphones won't be around forever, and smart glasses are their likely successor – guess who is currently more likely to dominate this future market

Both Samsung and Google have been said to be in a partnership with Qualcomm, with the goal being developing mixed reality products together, but so far – we've got nothing. Will Samsung surprise us with smart glasses? Will Apple suddenly announce some crazy smart glasses of its own, that blow Meta's Orion prototype away? Or will they stick with smartphones until eventually they're forced to play catch-up with more opportunistic and future-looking companies like Meta? I guess time will tell.

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