'If privacy matters in your life, it should matter to the phone your life is on,' Apple says in the new privacy-focused ad.
The ad highlights one of the main differentiators between Apple and its competitors like Google and Facebook.on Thursday where it makes the case for caring about your smartphone's privacy.
In the 45-second video, Apple presents various scenarios where people typically want privacy: at home, at the office, while talking to others, in the car, and even in the bathroom. The final tagline at the end says,"If privacy matters in your life, it should matter to the phone your life is on."dedicated solely to privacy. From customer passcodes, to your photos, to Siri questions, to Apple Pay, Apple says it"doesn't gather your personal information to sell to advertisers or other organizations," and all of your data is walled off from merchants, third parties, and even Apple itself.
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