When it comes to film releases, the tech giant appears to be learning from Netflix's past mistakes
Apple will give its feature-length films weeks-long exclusive theater runs before making them available to stream. Sources tell thethat Apple has been reaching out to theater-industry representatives to cultivate relationships that might help the company avoid the kind of difficult relationship Netflix has with theater chains.
They might also give Apple an easier road to the Oscars. For years Netflix insisted on releasing its films online at the same time they hit theaters, which didn’t just raise the hackles of distributors but annoyedand this season most of its awards hopefuls, including
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