Apple is under pressure over its App Store rules from the testy developers it will have to court at the upcoming WWDC

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Apple is under pressure over its App Store rules from the testy developers it will have to court at the upcoming WWDC
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Apple's annual WWDC developer event will have a different tone when it starts Monday, as tensions between the tech giant and app developers are rising.

Apple Inc.’s annual WWDC developer event will have a different tone this year, and not just because the COVID-19 crisis has forced the smartphone giant to hold the annual conference virtually.

“I think there’s more pressure on Apple to show what’s in store from a developer perspective,” Wedbush analyst Daniel Ives told MarketWatch in a telephone interview. A mass developer exodus would be a problem for Apple, in his view, but he said developers are in a “quagmire” given the ubiquity of the App Store.

He expects that the company could also introduce a new augmented reality app that would allow users to engage in AR experiences by scanning QR codes and roll out new options that would let device owners customize their home screens. The custom processor in last year’s iPhone 11 “essentially matches the performance” of the best Intel and Advanced Micro Devices Inc. AMD, +0.35% processors, Caso said, citing computer-hardware publication AnandTech. Apple plans to move over to Taiwan Semiconductor Manufacturing Co. Ltd.’s TSM, -1.49% 5-nanometer architecture with this year’s iPhone chips, he said, which could provide a further performance boost.

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