Swiss farmers have used an image of an apple in their logo for decades. Apple, the almost $3 trillion corporation, is now suing them.
combined. According to Tech Transparence Project, others targeted by Apple have included “an organization that supports families of children with autism, a school district in Appleton, Wisconsin, and an online test prep service for nursing students.”
As the nonprofit’s report explains, small business owners who find themselves on the wrong side of Apple are at a severe disadvantage, given that they simply can’t afford to pay legal fees required to push back on trademark claims. For Fruit Union Suisse, “millions” of dollars may be needed to design and implement logo rebrands if they lose their battle against Apple.Andrew Paul is Popular Science's staff writer covering tech news. Previously, he was a regular contributor to The A.V.
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