Apple is declared the world's most valuable brand of 2022, while TikTok is the fastest growing brand.
has already been named as the company owning the highest brand value in the world. According to a global rankings list by, Apple's present brand value sits at a mind-boggling USD $355.1 billion—a full five billion dollars more than Amazon, which currently sits at second place.
The current worth at which Apple's brand value is estimated, is the highest brand value that any company has ever claimed in the history of the international market. The following statement was released byApple has retained the title of the world’s most valuable brand following a 35% increase to US$355.1 billion – the highest brand value ever recorded in the Brand Finance Global 500 ranking.
The iPhone still accounts for around half of the brand’s sales. However, this year saw Apple give more attention to its other suite of products with a new generation of iPads, an overhaul to the iMac, and introduction of AirTags. Its range of services, from Apple Pay to Apple TV, has also gone from strength to strength and become of increasing importance to the brand’s success.
“Apple commands an amazing level of brand loyalty,” said Brand Finance CEO David Haigh, “largely thanks to its reputation for quality and innovation. Decades of hard work put into perfecting the brand have seen Apple become a cultural phenomenon, which allows it to not only compete, but thrive in a huge number of markets. With rumours abounding of its foray into electric vehicles and virtual reality, it seems it is ready for a new leap.
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