Apple is reportedly building a live TV advertising network as part of its MLS deal
with the league. Apple has reportedly held talks with MLS sponsors about airing ads during games and accompanying programming the company has planned for next season.Bloomberg
reports the company currently plans to air spots across all three tiers of the partnership, meaning you’ll see ads whether you pay for a dedicated package, access the games through your existing TV+ subscription or catch the occasional free match on the company’s TV app. The move is part of a broader push by Apple to increase how much it earns from advertising. The company’s ad unit currently generates about
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