Half a decade ago, the HomePod launched with a sky-high price tag and no cheaper option. Now, Apple risks repeating the same mistake with a different product.
Apple’s Vision Pro headset could be one of the company’s most advanced high-tech devices in years, stuffed to the gills with futuristic tech that far surpasses anything even the best VR headsets can produce. From the flashy demos to the highly positive feedback from developers, it’s clear that Apple is making a pretty remarkable device.
Recommended Videos So, when Vision Pro launches in early 2024, either you will have to scrape up the cash or, more likely, Apple’s headset will be hopelessly out of reach for you and the majority of its potential customers. Apple is severely limiting the product’s reach and threatening to repeat one of its biggest mistakes in recent years.
My concern is that the same experience could play out once again with Vision Pro. By setting the price so high, Apple risks hamstringing its own product until a cheaper alternative arrives to save the day. But if that happens, how many customers are going to fork out $3,500 on a high-end headset when the toned-down version does the job perfectly well for the majority of users?
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