Apple is encroaching on Facebook's territory like never before with new social features. More from stevekovach:
, largely because of apps like FaceTime and iMessage that come preinstalled on the more than 1 billion Apple gadgets in use around the world.over a new iOS privacy feature that limits how companies like Facebook can use your personal data to send you targeted ads. Apple collects from many app makers on the iPhone just hours before Apple's big event on Monday.
Apple's new social features in iOS 15 are also coming well before Zuckerberg can complete Facebook's pivot to privacy,. In Zuckerberg's view, there will be two types of social sharing on the internet in the future: private communication, such as messaging in Facebook apps like WhatsApp and Messenger, and public communication, like posts on Instagram or the core Facebook service.
Apple's announcements on Monday proved you don't need Facebook for a lot of the stuff you already do on Facebook. Why log into Facebook or Instagram and give up personal data when you can just as easily share photos, messages, and videos right there in iOS 15? If Zuckerberg was right and there will be a large swath of communication that takes place on a "privacy-focused" version of the internet, Apple has largely beaten Facebook to that future.
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