The ongoing fallout from the coronavirus means pressure is higher than ever for Apple's iPhone 12 to be a runaway success
, as Apple's next iPhone is expected to be called, will likely be tasked with easing a lot of those concerns, as bullish investors and analysts look to Apple's much-hyped 5G iPhone to reaffirm their generally positive long-term outlook on the company.
The truth is, however, that there's been a lot riding on Apple's next iPhone for months, long before the coronavirus happened and even ahead of the iPhone 11's September launch. The iPhone 12 has seemingly become a catch-all solution for Apple's many problems, from slowing iPhone sales to coronavirus-related slowdowns in consumer demand and supply chain disruptions. Now, the ongoing coronavirus outbreak and the impact it's had on Apple's business means there's even more pressure and anticipation surrounding what the company has in store this fall. Wedbush Securities analyst Daniel Ives reiterated this in a recent report to clients on Friday, in which he noted that although supply chain issues and softened demand in China are near-term obstacles, the coming upgrade cycle in September is much more important to Apple's business. The expected revenue miss for the March quarter because of coronavirus-related setbacks, which Apple announced in a warning to investors in February, is a "shock event," not a trend, writes Ives. "In a nutshell, this remains a major holding time for investors in Apple and clearly there will be some speed bumps along the way as Cupertino navigates the coronavirus outbreak," Ives wrote. "However, we continue to focus on the golden installed base, pent up iPhone upgrade demand activity, and 5G super cycle on the horizon as key to our bull thesis."UBS' Timothy Arcuri shared a similar sentiment in a note from late February, writing that investors are "more focused on the fall launch" than Apple's revised revenue guidance. "I think once we get to the next season's model, once we see the 5G model out there, I think people will forget all about what's going on now," Robert Muller, an enterprise hardware analyst for RBC Capital Markets, also previously said to Business Insider in February. Expectations for the next iPhone have been riding high for quite some time. In November, a report from
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