An analysis of Apple's new AI feature, Apple Intelligence, exploring its initial hype and its practical usefulness in everyday iPhone usage.
Whether you love or hate it, AI doesn’t appear to be going away anytime soon. In fact, AI is evolving quite rapidly, and it’s now in the palms of our hands with our smartphones, as Google, Samsung, and even Apple have now fully embraced our AI future. Though Apple was late to the game with Apple Intelligence, the company majorly hyped it up for the iPhone 16 launch in September, even though, amazingly, it did not roll out until October with the iOS 18.1 update.
The staggered release schedule for Apple Intelligence confused many consumers as to why they did not have Apple Intelligence immediately with their iPhone 16 purchases, and it felt like a big misstep from Apple. But now that we’ve all had access to Apple Intelligence for the last few months of 2024, I have to say that it hasn’t made as big of an impact on my iPhone usage as originally thought. There are a lot of features that Apple packed into Apple Intelligence, but so far, I’ve only found a few of them actually useful in my daily usage. For one, the Clean Up tool has been very helpful when I need it. I’ve always been annoyed that prior to iOS 18, iOS users would have to download some kind of third-party photo editing app in order to get an object-removing tool, which is usually locked away behind a paywall, too. Meanwhile, Google has had the Magic Eraser tool since the Pixel 6 series, and Samsung has its own Object Eraser. But until iOS 18, Apple users were left out in the dust. I don’t necessarily need to use Clean Up every time I want to share a photo, but it has been very useful to have when an image needs a touchup. Removing pieces of trash on the ground, power lines from a beautiful sky background, small scuffs and other imperfections, and various strangers passing by — Clean Up does a great job with these thing
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