Apple in Negotiations with AI Providers for iPhone 16's GenAI Features

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Apple in Negotiations with AI Providers for iPhone 16's GenAI Features
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Apple is reportedly in talks with various generative AI service providers to incorporate their large language models into the upcoming iPhone 16 and other iPhones running iOS 18. The negotiations include Google Gemini, OpenAI's ChatGPT, and Baidu in China. While some AI features will be processed directly on the iPhone, Apple seeks third-party assistance for server-based AI services. Deals with AI chatbot providers are expected to be finalized before Apple's WWDC 2024 event in early June.

Several reports in the past few weeks have said that Apple is negotiating with different providers of generative AI services to use their large language models on the iPhone 16 and other iPhones that can run iOS 18. That's the big software update coming later this year, with plenty of genAI features on board. Google Gemini kept appearing in those reports as a frontrunner, though the negotiations were routinely described as preliminary.

A report from The Wall Street Journal details Google's new Axion chip for data centers. It's a custom Google chip that will handle cloud-based AI tasks and reduce the company's reliance on companies like Intel and Nvidia, some of the usual silicon providers ready to handle the needs of the nascent genAI market. Axion is based on Arm designs, and it's a CPU that will power some of Google's data centers.

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