Apple is hiking prices for Apple TV+ as well as other services, including Apple News+, days after competitor Netflix increased its subscription rates.
Apple is raising the subscription rates for its streaming platform Apple TV+ as well as other services, including Apple Arcade and Apple News+, effective Wednesday, the company said in a statement to CBS MoneyWatch.An Apple TV+ subscription now costs $9.99, up from $6.99 a month prior to Wednesday's price hike, according to Apple's website. Apple Arcade now costs $6.99, up from $4.99 a month. An Apple News+ subscription runs $12.99, up from $9.99 a month.
The most expensive plan now costs $37.95 a month.'We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content and innovative features to our services,' the company said in a statement Wednesday.Apple streaming competitor Netflix also recently raised prices after boosting its subscriber count in the third quarter.Netflix raised the monthly price of its costliest plan in the U.S. to $22.99, up from $19.99.
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