Apple Podcast users can now control how many episodes stay downloaded to their iPhones.
, studios and publishers pitched why they deserve a slice of that growing pie. Here are some of the highlights:of who podcasting’s newest listeners are and what they want. Recent podcast listeners are younger and more diverse in terms of race and gender than longtime podcast listeners. They also prioritize true crime and celebrity talk shows more than traditional listeners, who flock to news and sports. Comedy is still the number one genre for both..
, in which the writer and director improvises soothing stories; Slate, which is increasing the frequency of showsfrom once a week to twice a week; and iHeartMedia, which will launch a new LGBTQ+ vertical of shows this summer in the mold of the Black Effect Podcast Network and My Cultura. While there was nothing terribly groundbreaking, the direction of programming seemed to correspond with the core of SXM’s findings. Podcast audiences are younger and more diverse than they were only a few years ago, and the greater focus on multicultural and entertainment content reflects that. Also, the true crime train isn’t slowing down any time soon. It’s not my thing, but the people have spoken.
That budget is nearly three times what runner-up HelloFresh spent in the first quarter, and It’s not like HelloFresh was skimping. With $7.7 million in podcast ad spend, the direct-to-consumer meal kit company nearly doubled its budget year-over-year. ExpressVPN and Progressive also massively increased ad spend since last year.about how the podcast industry will grow.
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