Apple Intelligence will run both on-device and in the company's Private Cloud Compute. That AI cloud may be secure, but is it trustworthy?
During the debut of Apple Intelligence at WWDC 2024 yesterday, Senior Vice President of Software Engineering Craig Federighi repeatedly touted the new feature’s security and delicate handling of sensitive user data. To protect user privacy, Apple Intelligence performs many of its generative operations on-device. And for those that exceed its onboard capabilities, the system will transfer the work up to the company’s newly developed Private Cloud Compute .
Recommended Videos Apple Intelligence promises to empower your iPhone, iPad, and Mac with cutting-edge generative models that can create images, edit your writing, and perform actions on your behalf across any number of apps. Apple devices have already performed machine learning tasks on-device for a number of years; take the camera roll’s search function and optical character recognition text recognition for example.
The problem is that while modern phone “neural” hardware is improving, it’s not improving fast enough to take advantage of all the crazy features Silicon Valley wants from modern AI, including generative AI and its ilk. This fundamentally requires servers. 3/ But ensuring that privacy is much harder in practice. “Building trustworthy computers is literally the hardest problem in computer security,” Green wrote. “Honestly ,it’s almost the only problem in computer security.
“If you gave an excellent team a huge pile of money and told them to build the best ‘private’ cloud in the world, it would probably look like this,” Green wrote. “But now the tough questions. Is it a good idea? Is it as secure as what Apple does today,” and can users opt out? It doesn’t appear that users will even opt in to the new service. “You won’t necessarily even be told it’s happening,” he continued. “It will just happen. Magically. I don’t love that part.
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