Apple is the first major tech company to faces charges under the European Union's Digital Markets Act as regulators target its 'steering' policies within the App Store.
The European Union’s new regulations regarding digital markets outlined in the aptly named Digital Markets Act are at the heart of charges filed Monday againststated that Apple’s policies on app developers steering consumers to cheaper or free purchasing alternatives outside of apps downloaded through the App Store violate the DMA. Those policies limit developers’ ability to do so via “link-outs,” a measure won in 2021’s Epic v.
The charges are the first filed since the European Commission started multiple investigations into major tech companies, which it defines as “gatekeepers,” in March. The organization is currently investigating Google’s parent company Alphabet and Meta on consumer protection grounds. It also counts Amazon, ByteDance and Microsoft among companies the European Commission defines as gatekeepers.
“Apple’s new slogan should be ‘act different,’ said Thierry Breton, Commissioner for Internal Market. “We are also opening a new case in relation to Apple’s new business terms for iOS. Without prejudice to Apple’s right of defense, we are determined to use the clear and effective DMA toolbox to finally open real opportunities for innovators and for consumers.”
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