We may be seeing the outlines of a new messaging strategy at Apple: Its devices are the ones you want when things go wrong.
Companies Are Slashing Parental Leave Benefits as Their ‘Purse Strings Have Tightened.' Here's How to Prepare
Another example: Apple's $799 or more watch, the Ultra, has an 86-decibel siren that can be heard 600 feet away, and compass features that allow the user to retrace their steps without the internet. "We truly hope you never need it but that you will feel a little bit safer every time you get in the car," an Apple presenter said, moments before rolling another commercial where a driver gets hit by an air bag in slow motion after crashing.
"As severe weather events become more frequent, consumers may come to value more highly the immediate and ubiquitous availability of reliable mobile computing devices for use in situations where transportation, power, and other services may be temporarily interrupted," Apple representatives wrote.
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