Owing to pressure from EU regulators, Apple could allow users to replace Siri as the default virtual assistant on their devices, reports Bloomberg.
Apple ’s struggles with giving Siri a next-gen AI makeover are pretty well-known at this point, while rivals like Google’s Gemini have flourished on the Android ecosystem. The situation with delays got so bad that Apple had to pull the ads showing Siri’s advanced capabilities that are yet to ship nearly a year later.
“To meet expected European Union regulations, the company is now working on changing its operating systems so that, for the first time, users can switch from Siri as their default voice assistant to third-party options, according to a person with knowledge of the matter,” says the report, which cities interviews with multiple Apple employees.
Yet, given the current status of Siri, many users have already shifted to rival chatbots such as Gemini, ChatGPT, and Perplexity, which are now getting increasingly integrated with third-party services. My tests with Gemini on an iPhone tell me that Google’s assistant is already superior to Siri in a lot of ways.
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