The device would sit above the iPhone Pro and Pro Max.
, Apple CEO Tim Cook didn’t rule out the possibility of a future price increase on iPhones. He instead indicated that customers might want to pay more to get a better product. “The iPhone has become so integral into people’s lives,”RelatedWhile it’s still unclear what kind of features could come with an “Ultra” device, Gurman speculates that it “will probably offer further camera improvements, a faster chip and perhaps an even larger display.
As noted by Gurman, Apple’s already “giving consumers a reason to pay up” by adding the best features to its Pro and Pro Max models. Last year, Apple made the Dynamic Island exclusive to the iPhone 14 Pro and Pro Max, and Gurman says Apple’s planning to make the tiers even more distinct with this year’s launch of the iPhone 15.
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