Apple could charge up to $20 for some Apple Intelligence AI features, analysts say

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Apple could charge up to $20 for some Apple Intelligence AI features, analysts say
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Apple plans to rollout Apple Intelligence, its forthcoming AI system, across some of its devices later this year.

Apple could charge its users up to $20 for its advanced artificial intelligence features, analysts told CNBC, as the company looks to boost the growth of its lucrative services business.

Shah said Apple could charge between $10 and $20 for Apple Intelligence, potentially as part of Apple One, for more premium AI features."Apple is one of the few connected devices companies that has successfully monetized the value-added services it offers," Ben Wood, chief of research at CCS Insight, told CNBC this week.

"But equally Apple will be reluctant to dilute revenue from individual products subscriptions," he said.

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