Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices.
Apple has been showing ads in various places around its App Store for some time now. The company has already announced it plans to serve even more of them, but now we know when exactly that will start happening.
Initially, the extra ads will appear in the App Store in the United Kingdom and Japan. All other markets, including the US and Europe, will follow by the end of March. The extra ads will be visible on iPhone and iPad devices running On its website, Apple says that almost 65% of app downloads on the App Store happen directly after search. To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries.While Apple hasn’t officially announced other changes, it’s likely that the ads in the App Store search results will soon look different. The company has been running an A/B test of aYes, I’ve found various nice apps through adsThat’s unsurprising, as the App Store is a significant part of Apple’s services business, and the company has been increasing the number of ads it shows over the years. The new increase follows the introduction of ads in the Today tab, which happened in 2022. Of course, Google also shows ads in the Play Store, so that’s nothing out of the ordinary.Last year, Apple rebranded its advertising business to Apple Ads, indicating that it may finally show ads in more places across its products. After all, selling billions of devices with several pre-installed apps is a fantastic opportunity to increase the company’s profit. I guess charging dearly for those devices is simply not enough anymore. Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices. Originally from Bulgaria and now based in Lima, Peru, Ilia balances his tech obsessions with walking his dog, training at the gym, and slowly mastering Spanish.A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.Multiple accounts - one person can have only one accountTo help keep our community safe and free from spam, we apply temporary limits to newly created accounts: New accounts created within the last 24 hours may experience restrictions on how frequently they can post or comment.Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.New solid state battery promises days of smartphone battery lifeGalaxy S26 Ultra renders show off the main new colors for Samsung’s flagshipGalaxy S26 Ultra may feature Gorilla Glass updates that would make you ditch your screen protector
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