Apple challenges Google, Facebook for web login, touts privacy

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Apple challenges Google, Facebook for web login, touts privacy
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Apple Inc on Monday launched a 'Sign In With Apple' function to rival ...

SAN JOSE, Calif. - Apple Inc on Monday launched a “Sign In With Apple” function to rival Facebook and Google web login accounts, drawing a contrast with rivals by stressing protection of users’ information.

The company, meanwhile, retired the iTunes app for the Mac. Originally introduced in 2001 by Apple co-founder Steve Jobs as a way to load songs onto the then-new iPod, iTunes became sprawling over the years, letting users manage music and movies as well as handle backups and updates to iPhones and iPads. Apple said it will replace iTunes with standalone apps for music, video content and podcasts.

Investors are looking to Apple’s services business to power revenue and profits as iPhone sales decline. Revenue from the company’s signature device had its biggest-year-over year drop in Apple’s most recent quarter. The annual developer conference is occurring against the backdrop of increased scrutiny of Apple’s practices and those of other tech companies.

Spotify Technology SA, whose music service competes with Apple’s, has lodged an antitrust complaint in Europe over Apple’s App Store practices.Apple software chief Craig Federighi announced at the conference new tools that will make it easier for developers to put their apps on Macs without completely rewriting the code.

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