Apple CEO Tim Cook arrived in Hanoi, Vietnam, as the U.S. tech giant aims to increase sales in new markets. Vietnam has become Apple's third-largest smartphone vendor and a key manufacturing hub. Cook's visit comes at a challenging time for Apple.
Apple CEO Tim Cook arrived in Hanoi, Vietnam , on Monday as the U.S. tech giant looks to boost sales in new markets .
Apple has quietly grown into Vietnam's third-largest smartphone vendor by shipments, according to IDC, and has become a key manufacturing hub of products such as the MacBook. Apple has been looking to reduce its reliance on China for its product assembly, with India and Vietnam emerging as key locations.CEO Tim Cook arrived in Hanoi, Vietnam, on Monday as the U.S. tech giant looks to boost sales in new markets.Cook's visit comes at a testing time for the U.S. technology giant.
"Vietnam is important to Apple not only due to its growing base of fans there, but also because the industry is hedging its bets by diversifying its manufacturing beyond China. That includes key locations like Vietnam, where Samsung has long had a presence in the northern part of the country," Bryan Ma, vice president of client devices research at IDC, told CNBC.
"Apple's diversification efforts also include devices like notebooks, where its contract manufacturers like Quanta and Foxconn have already been investing."calledreal estate
Apple Tim Cook Vietnam Sales New Markets Smartphone Manufacturing IDC Oppo Samsung
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