In an online appearance Monday at The Atlantic Festival, Apple CEO Tim Cook declined the opportunity to express any criticism of the U.S. government for its response to COVID-19. Atlantic editor-in…
declined the opportunity to express any criticism of the U.S. government for its response to COVID-19.editor-in-chief Jeffrey Goldberg, in a 20-minute talk with Cook that was recorded late last week and streamed during the festival’s opening night, pressed him on the matter two separate times.responded” to the pandemic, Cook said, rattling off initiatives by Apple, from face shield donations to renewed efforts to ensure its news feeds stay free of phony pandemic reports.
“I kind of view the conversations that I’ve had [with Trump] as private conversations, so I don’t want to talk about it in detail,” Cook said. “My whole philosophy is engagement. I believe that it’s much better to be involved, whether you’re in agreement or, I think it’s even more important to engage when you disagree on something.”
While productivity is possible at a distance, Cook said, “it’s not like being together physically.” The company’s gleaming, circular Apple Park building was designed to foster creativity and serendipitous interaction between employees. “I can’t wait for everybody to be able to be able to come back to the office,” Cook said, though he added, “I don’t think we’ll be able to return to the way we were because we’ve found that there are some things that work really well virtually.
Goldberg inquired about Cook’s sense of his own future at the company. Cook, who will turn 60 in November, said he considered it “the privilege of a lifetime to be here in this role at this time.” In 2011, he was named CEO after a lengthy run as a key lieutenant of longtime chief Steve Jobs.
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