Inflation hasn't hurt Apple's business, which reported rising gross margins in the December quarter, and Apple hasn't raised prices in response to inflation in the U.S.
Apple CEO Tim Cook said the company is seeing inflationary pressure in an interview with CNBC's Julia Boorstin on Thursday.
Inflation hasn't hurt Apple's business, which reported rising gross margins in the December quarter, and Apple hasn't raised prices in response to inflation in the United States.Apple CEO Tim Cook attends the grand opening event of the new Apple store at The Grove on November 19, 2021 in Los Angeles, California.
"We're seeing inflation and it's factored into our gross margin and opex that [Apple CFO] Luca [Maestri] reviewed with you earlier," Cook said. "Logistics, as I've mentioned on a previous call, is very elevated in terms of the cost of moving things around.""I would hope that at least a portion of that is transitory, but the world has changed and we'll see," Cook said.
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