It all depends on your definition of 'great value'.
In other words, the different reality that Apple is living in is the high-end, non-mainstream space that it's typically avoided with first-gen products like the Apple Watch and iPhone. Then again, the Vision Pro isn't an accessory – it's more like a new computing platform like the original Apple Macintosh, whose inflation-adjusted price today would be $7,285.
But it also shows where Apple is targeting its new 'spacial computer' – it isn't for the average tech fan, but for developers and well-heeled early adopters who'll help beat the path to a consumer-ready version. Apple didn't mention AR or VR at all in its Vision Pro launch – partly because it likes define new sectors with fancy names like 'spatial computing', but also because it doesn't see the headset as a direct rival for gaming-focused ones like the Meta Quest 3.
Instead, the Vision Pro is a bit like a cross between the original iPhone and the first Macintosh . The software development will take years to mature, but the ultimate aim is to develop an affordable version of the headset for when that happens. During the Good Morning America interview, Tim Cook added about the Vision Pro:"It's the most advanced piece of electronics equipment out there. It's tomorrow's engineering, today. So you're going to live in the future and you're going to be able to do it today". so far suggest it is – that has always carried a high price tag in tech. But it's one that early adopters and developers will likely accept, and that's ultimately good news for the rest of us.
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