Apple updates App Store policy restricting using NFTs to unlock features or directing consumers in ways that would bypass the company's ability to charge commissions on all transactions.
, Apple updated its policy to prohibit apps from using NFTs that include “buttons, external links or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.”
Apps can “sell and sell services related to” NFTs “such as minting, listing and transferring,” according to Apple's update. But, using NFTs to unlock additional “features or functionality” is not allowed. Folding additional functionality and premium features into NFTs is way to boost their utility, or value. With trading volumes cratering in recent months NFT creators are trying to be more creative with how they market NFTs. Attaching added features is, in some cases, viewed as a way to increase demand.by NFT startups for wanting to take 30% — considered a hefty commission by many companies big and small — of NFT transactions when marketplaces charge about one-tenth of that percentage.
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