Apple filed a court document outlining its opposition to the government's proposed restrictions on its relationship with Google Search. The company highlights its current revenue-sharing agreement with Google, which brought in $20 billion in 2022, and argues that the government's proposed remedies would harm its ability to innovate and deliver the best user experience. Apple asserts that it has no plans to develop its own search engine due to the significant financial and time investment required, and the rapidly evolving nature of the search landscape.
. Included in the court filing are reasons why Apple is not planning to develop its own search engine . First of all, we should point out that Apple receives a share of the revenue received by Google from Apple user's search queries. That resulted in Apple receiving $20 billion in 2022.from receiving any share of the revenue generated by Google Search on Apple devices for ten years. The government also wants to prevent Apple from making any other deals with Google .
Cue says that if the Court rules in favor of the government, Apple would have two choices that he calls"unacceptable." One would be to keep Google Search as the default search engine for Safari with Apple receiving no share of the revenue earned by Google. This means that Google would gain access to Apple's customers for free. Or Apple could remove Google Search as an option for Safari users.
Apple has decided to get involved in Google's case as an Intervenor-Defendant because it believes that"Google can no longer adequately represent Apple’s interests: Google must now defend against a broad effort to break up its business units." Gurman wrote last year that Spotlight is the best example of what Apple's search capabilities are. Using Spotlight is like having a powerful search engine on your iPhone or iPad.
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