Japan has passed a law that restricts Apple and Google from blocking third-party app stores on their platforms, which is expected to come into force by the end of 2025.
Following in the footsteps of the European Union, Japan has now passed a law that will restrict Apple and Google from blocking third-party app stores for Japanese users on their platforms. The legislation is expected to come into force by the end of 2025 and aims to reduce app prices and create a more equitable market by forcing the tech giants to compete with smaller challengers.
Apple and Google have already been named designated providers, and any further additions will be selected by Japan’s Fair Trade Commission . Providers that violate the rules face being fined up to 20 percent of the domestic revenue specific to the infringing service, which increases to 30 percent for repeat offenses. At least one company is already celebrating the news, with Epic Games announcing plans to bring Fortnite and its game store platform to iOS in Japan in late 2025.
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