Apple is reportedly planning to invest $1 billion per year to make films that’ll play exclusively in cinemas. Amazon is committed to putting 12 to 15 films in theaters annually. However, the move is not exactly a benevolent bid to help out movie theaters.
to putting 12 to 15 new movies in theaters annually. Could it be that newer Hollywood players actually care about the big screen?
“There’s an advantage to streamers to put movies into theaters,” Wold says. “You can get incremental revenue from other wells compared to going straight to streaming.” Apple and Amazon’s desire to work with theaters continues an abrupt shift from pandemic-era strategy, not just when it comes to streamers but also traditional studios. During the prolonged stretch in which cinemas were either closed or operating at reduced capacity, Disney, Universal, Warner Bros. and others took the time to experiment with release plans.
Already, Apple has partnered with Paramount to release Martin Scorsese’s big-budget crime epic “Killers of the Flower Moon,” which stars Leonardo DiCaprio and Robert De Niro, in theaters sometime in 2024. And Amazon is bringing Ben Affleck’s sports drama “Air” to multiplexes before it goes to Prime Video.
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