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A new study by researchers at the Institute for Global Tobacco Control at the Johns Hopkins Bloomberg School of Public Health and Portland State University links the presence of flavor chemicals in cigarettes sold in the Philippines to the products’ appeal among consumers, including Filipino youth. The findings,, represents the first study of its kind to analyze the chemical composition of cigarette brand variants available in the Philippines.
At least 12 packs in the sample featured flavor “technologies” such as flavor capsules or flavor threads that enable user-controlled release of flavor chemicals—a marketing differentiator that can further contribute to appeal among consumers. Findings from the chemical analysis indicate that manufacturers can manipulate the level of menthol in cigarettes to maximize appeal across a range of consumer taste preferences , increasing the potential for more people to start smoking.
“Fortunately, by banning and removing flavored tobacco products from the market, countries can successfully counter the tobacco industry’s sugar-coated, predatory marketing tactics.”
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