The hoodie is the most searched for piece of clothing in the UK. Could Coronavirus be another chapter in its storied past? Read more on Grazia.
people in the UK are longing for hoodies. Well, so says their search history anyway. This makes sense, of course. We're all craving comfort – emotionally, physically – wherever we can get it right now, and our clothes are an obvious place to start.
What's interesting is that, pre-coronavirus, the hoodie had enjoyed a metamorphosis of sorts. Given its humble roots – hooded sweatshirts first emerged in the 1930s for cold warehouse workers in New York – the fact that it has now become something of a status symbol in fashion circles seems unlikely. And yet, that's exactly what happened.
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