New VIP+ Analysis: Downloads of Poparazzi have dropped significantly since launching in May, but there are ways it could accelerate growth.
Things have cooled down for social photo-sharing app Poparazzi after the app experienced a breakout debut week in late May. by Sensor Tower, which found that global downloads of Poparazzi respectively fell by 54%, 58% and 35% during its second, third, and fourth week on the App Store.
Downloads of Poparazzi during its seventh week out were up 60% compared to the week prior, though recent daily download figures of the app have still been nowhere near where they stood during the app's first week out. The tapering off in downloads came after Poparazzi notched nearly 1.7 million downloads during its first week and shot to the top of the App Store rankings upon debuting. As of July 18, Poparazzi was iOS-only, though it was available forPoparazzi was still among the top 30-most downloaded free apps of the photo & video category as of July 11. But the app fell much further in the overall ranking and was the App Store’s 738th most-downloaded U.S. app overall as of that date.
Poparazzi’s drop in downloads since its first week out probably isn’t the growth trajectory founders Alex and Austen Ma had hoped for. But it’s too soon to deem the app a dud because downloads have tapered off. It's not unusual to see an app's installs even out after a surge in adoption, especially with an app like Poparazzi that gained viral popularity at launch, Sensor Tower told VIP.
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