AO World, an online electrical goods retailer, uses a giant blender called Bertha to grind up broken electrical goods and turn them into new items for sale. This is part of their plan to deal with the UK's unwanted electrical waste. Despite facing challenges with international expansion and a post-pandemic slump in trade, AO World continues to be a major player in the industry.
ig Bertha is hot and loud: the giant green machine emits bangs and mighty shudders as it grinds up a pile of broken electrical goods . The oversized blender, which can reduce up to 100 fridges an hour to tiny pieces, is a key part of online electrical goods retailer AO World’s plan to turn old appliances into new items for sale, and deal with part of UK’s hefty pile of unwanted electrical waste.
In this retail environment is one of the most profitable retailers. He is not the pantomime villain everyone thinks he is After a spin in Bertha, metals – including up to 20kg of steel per fridge – plus gas and plastic from insulating foam are extracted and the remaining shards of plastic are sent to another AO plant nearby for further processing. There, an array of flotation tanks, grinders and hi-tech sorting machines – some armed with lasers – turn that waste into plastic pellets worth more by weight – as much as £2,000 a tonne – than the metals extracted.
Meanwhile the wider business is in “very, very good health”, according to Roberts, who says AO will make more money this year than in its pandemic sales boom. He says the depressed share price is down to the UK’s “macro environment”, which has put off overseas investors, especially from the US. “The UK is not very investible at the minute.”
AO World Electrical Goods Online Retailer Recycling Waste Management
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