The Lincoln Project is unleashing thousands of their Facebook members to target Republican voters in the key states of Arizona, Texas, Florida, North Carolina and Pennsylvania.
The Lincoln Project, a committee dedicated to taking down Trump, is looking to launch a new initiative on Friday titled "The Lincoln Project Digital Coalition."
The Lincoln Project on Friday is looking to launch the new initiative titled "The Lincoln Project Digital Coalition," or TLPDC, according to the groups spokesman, Keith Edwards. "We maintain an email list but Facebook groups operate as our central hubs or 'virtual campaign offices,' because they allow us to moderate participants, creating a more constructive gathering place," Edwards told CNBC. "Within those Facebook groups, we share our ads first, paired with data-backed talking points. Trump's support is strongest on Facebook so given our target audience are Republicans, Facebook needs to lead our TLPDC efforts.
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