BeReal, the unusual photo-sharing app that encourages authenticity, has been acquired by a French app developer for more than $500 million.
, the “anti-Instagram” photo-sharing app that had a brief stint atop Apple’s App Store charts in 2022, has been purchased by French app developer Voodoo for a whopping €500 million, approximately $537 million.
A social media platform built without likes, followers, and constant uploads is understandably an appealing proposition. And Voodoo clearly thinks it’s a worthwhile and valuable idea. They have created a unique behavior: sharing authentic content with true friends, and a visionary app, where every user is an…Voodoo says that BeReal has retained 40 million active users and is continued popular in three key markets: the United States, France, and Japan. The developer says about half of these 40 million active users use BeReal at least six days per week.
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