Anthropologie's Celandine Resortwear's vacation-ready styles feature playful colors and prints.
Group will welcome an exclusive resortwear brand to the fold designed to offer vacation-ready styles year-round. Called Celandine, the brand is named for the bright yellow flower that is opened by warmth.
As swimwear and resort categories continue to outperform, Celandine is building on Anthropologie’s success, offering a complete lifestyle wardrobe from beach to dinner and activities in between. Overall, retail prices range from $38 to $400. The versatile collection, which will go into 120 Anthropologie stores and online on Jan. 21, will have its own in-store shops. The tagline for Celandine is “Greet the Sun,” and the brand’s label features bright and happy colors. Sizes range from XS to 3X and 0-26.will roll out a robust and multifaceted marketing campaign designed to drive awareness and engagement through a variety of high-impact activations and partnerships.
Thrasher believes dresses will be bestsellers. “She wears them on vacation for going out to dinner, but she also wears them as cover-ups. I’m also really excited about the sets. We’ve seen such a huge trend for sets, and we have great sets for vacation that I think she will really love,” said Thrasher.
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