Anthony Vaccarello, the creative director of Saint Laurent and WSJMag's 2022 Fashion Innovator, has brought his signature sexy-yet-sophisticated chic to the storied French house, driving it to become a nearly $3 billion brand.
The creative director of Saint Laurent has brought his signature sexy-yet-sophisticated chic to the storied French house, driving it to become a nearly $3 billion brand.
Anthony Vaccarello in the Saint Laurent offices on Paris’s Left Bank, with a brand campaign image shot by Juergen Teller behind him. “When [Anthony] does something, it’s really because he believes in it,” says his frequent muse, model Anja Rubik. “He’ll never do something because it’s easy to get attention.”Anthony Vaccarello is wearing all black—a T-shirt and jeans of his own design. He often wears head-to-ankle black , all the better to recede into the background.
At the creative helm of the Kering-owned luxury house since 2016, Vaccarello still hasn’t completely emerged from the wings of the iconic brand. That’s intentional. Speaking by video chat from the company’s 140,000-foot headquarters in a renovated centuries-old abbey on Paris’s Left Bank, with crystal chandeliers and delicate molding, the 40-year-old designer seems ambivalent about the very idea of an interview.
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