I have written about technology for over a decade, with a focus on everything you might wear, put in a pocket or fit in a bag. Subjects I cover include mobile phones, fitness tech, computing and cameras.
The gradual deconstruction of Fitbit as a nominally independent force within wearables continues, with the Fitbit store website set to close down within days.
The process is half-way there already. Try to buy a wearable through the Fitbit website and where you might expect an “add to cart” button you’ll find a shortcut that takes you to the Google Store. Google has given the Fitbit follower plenty to feel down about since it acquired the company in 2021, but this does mark a return to Fitbit’s roots. It became synonymous with step counters, not smartwatches.
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