Another Dealer Defies Ford, Adds 94 Percent Mark Up On Bronco Raptor Priced At $154,005 | Carscoops carscoops
is priced at $99,250 after a $20,000 markup. These aren’t just isolated incidents of super high-end vehicles. Encinitas Ford has an E-Series Cutaway van with a $22,659 markup.
Clearly, the dealer doesn’t care what Ford itself suggests is a fair price on these vehicles and it has no bones about defying clear direction from the manufacturer. Back in February,“We have very good knowledge of who they are, and their future allocation of product will be directly impacted,” when asked about dealers that charge over MSRP.
Encinitas Ford may simply have flown under the radar until now. According to its website, it has more Lightning trucks en route. Hopefully, Ford will step in and correct these greedy practices. It’s in the brand’s best interest as customers are less likely to return to a dealer that charges over MSRP. If that’s not brand damaging, we don’t know what is. We’ve included screenshots as well as some of the actual window stickers of the vehicles in question below.
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