To mark the release of her debut album on May 2, the fashion mogul is performing live for the first time.
Fashion mogul Anine Bing is ready to sing to her own tune. Since launching her eponymous label in 2012, the blogger-turned-businesswoman has been busy, flitting from Paris to New York to Barcelona to Sydney with her Cali-Scandi aesthetic. But as her company has continued to grow, the 41-year-old mother of two has found herself gravitating inward, toward a source of deep nostalgia: music. Bing sang in a choir and played the violin when she was growing up in Sweden.
“I get so inspired when I’m in the music studio to go back to the design studio and bring back my style of music through style as well,” she says. “It’s an exciting chapter for both the brand and for me as a person.” Asked to compare the process of designing a new collection with working on her debut solo album, Bing explains that “it’s actually a very similar feeling, because I love designing clothes; I get very excited when I know somebody’s going to wear a piece and feel empowered.
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