'Anine Bing is a female-founded brand and has women’s empowerment at the forefront which really speaks to me,' the supermodel told BAZAAR exclusively.
to relaunch its classics and debut its first ever resortwear collection, in celebration of its 10-year anniversary and of Women's History Month.of Shayk."Irina has amazing style and really embodies the brand’s classic and effortless aesthetic."
"I love simple and chic. The Classics collection is full of great essential pieces that round out any wardrobe the collection is effortless yet cool," Shayk said."I think the perfect Anine Bing muse is a confident women who feels great in her own skin."the ideal Anine Bing woman—not just because of her minimalist personal style, but because of her feminist values.
The designer said she owes so much to the women in her life, particularly her grandmother Elly, who introduced her to fashion."She had the greatest style and I looked up to her so much. Being with her and dressing up in her closet really sparked my interest from a young age," she said. Bing's business partners feel the same way. Annike Meller, the brand's co-founder and chief strategy officer, said it is extremely"powerful" to be part of a female-dominant, culturally-diverse team, as everyone feels like they have the expertise and the confidence to"challenge each other and also understand our customer."