Meet the creatives using the Nintendo game to shoot virtual editorials, release new collections and promote under-the-radar designers.
Author:Whitney BauckPublish date:Apr 9, 2020When pandemic-induced cancellations eliminated all of fashion photographer Kara Chung's upcoming projects, she found herself in the same position as countless other creatives: out of work. Like many of her bored, stuck-inside peers, Chung quickly immersed herself in the casual exploration game Animal Crossing to pass the time.
"I essentially prepared what looked like an in-game studio, and I got these items that looked like studio light and studio floor," Chung explains of her first Animal Crossing shoot. Just because it was virtual doesn't mean it was any less collaborative than an IRL setup, she explains — it involved working with the avatars of seven other real people she'd recruited, whom she had to direct just as she would offline.
The thing that all these Animal Crossing fashion account creators have in common is an interest in creativity and community first and foremost. "I personally am curating a mix of designers who people already absolutely know as well as upcoming, niche or underground designers who deserve more exposure," says Yue in an email.
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