The Biden-Harris campaign is targeting voters in 'Animal Crossing' with a series of virtual signs for your island
As fall arrives in "Animal Crossing: New Horizons" this week, so do a handful of new yard signs for the upcoming US presidential election.
The campaign for Democratic presidential nominee Joe Biden and vice presidential nominee Kamala Harris has created a slew of in-game, virtual yard signs in support of the Biden-Harris 2020 ticket. Those new signs are available starting on Tuesday through custom QR codes that the campaign created, which will be seeded through social media.The signs, alongside virtual versions of Biden and Harris, are the first of several digital initiatives from the campaign.
"This is just the start of how we plan to engage players ahead of November as we're already looking forward to rolling out more digital swag, voter education tools, and organizing efforts on 'Animal Crossing' and other platforms," the campaign's director of digital partnerships, Christian Tom, said in a statement.
Tom described the game as a "dynamic, diverse, and powerful platform that brings communities together from across the world," and described the campaign's involvement as a way "to engage and connect Biden-Harris supporters as they build and decorate their islands.
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