Anheuser-Busch InBev has lost nearly $20 billion in value since Mulvaney posted the images and video showing her touting Bud Light.
Marcel Marcondes told advertising peers at the the Cannes Lions marketing conference in France on Monday that the Mulvaney saga served as a “wake-up call” for the industry.
But like fellow Anheuser-Busch brass, Marcondes stopped short of offering an apology for the Mulvaney partnership —“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers, for us to be very humble,” Marcondes said. AB InBev is “really reminding ourselves of what we should do best every day, which is to really understand our customers, which is to really celebrate and appreciate every customer that loves our brands, but in a way that can make them be together, not apart,” he said.
Marcondes, who has been at AB InBev for almost two decades, was named the winner of the annual award before the Mulvaney controversy erupted in earl April, though there were whispers that it would have been best for him to decline the prize in light of the boycott,Marcel Marcondes, chief marketing officer for Anheuser-Busch InBev, won a top prize at the Cannes Lions advertising conference on Monday.since Mulvaney posted images and video touting Bud Light.
“We are providing financial assistance to our independent wholesalers to help them support their employees,” Whitworth said.
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