Anheuser-Busch CEO Brendan Whitworth wouldn't say if Bud Light’s promotion with transgender influencer Dylan Mulvaney was a mistake when pressed on the issue.
Anheuser Bush CEO Brendan Whitworth would not say if Bud Light would work with transgender influencer Dylan Mulvaney again during an interview with CBS.Bud Light’s disastrous promotionBud Light sales have plummeted since the beermaker gifted Mulvaney special cans in April to celebrate a full year of"girlhood," which the influencer quickly claimed were her"most prized possession" on Instagram with a post that featured"#budlightpartner.
Whitworth — who admitted the company needs to triple its investment in Bud Light advertising amid the backlash — was then asked if he would send Mulvaney the can again, in hindsight, but the CEO didn’t directly answer the question. "Bud Light has supported LGBTQ since 1998, so that’s 25 years, and as we’ve said from the beginning, we’ll continue to support the communities and organizations that we’ve supported for decades," Whitworth said."But as we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them and making sure we do right by our employees.
Bud Light sales have plummeted since a promotional partnership with transgender activist Dylan Mulvaney caused widespread backlash.
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